Amazfit was set up in 2015 in Hefei, China by Huami, who had received a significant investment in 2014, from Xiaomi.
Their products were initially sold under the Xiaomi brand in some markets, but this is no longer the case and Amazfit products are now sold under their own brand globally.
So while Xiaomi doesn’t technically own Amazfit, they do own some shares and carry some influence over the brand.
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Is Amazfit Owned by Xiaomi – Truth Behind the Brand
Are you Wondering, “Is Amazfit owned by Xiaomi?”
Well, No, Amazfit is not owned by Xiaomi. It is owned by a publicly traded company on the New York Stock Exchange known as Zepp Health (NYSE: ZEPP).
Who Owns Amazfit?
The company was founded in 2013 as Huami Technology and was renamed Zepp Health in 2021.
Zepp Health has offices around the world including the United States, Europe and Asia. They are a leading global provider of smart wearables and health technology solutions. The company’s products include smartwatches, fitness trackers, and other health and sports devices.
Zepp Health also provides a variety of health and fitness services, including data analytics and personalized health recommendations.
Who is the CEO of Amazfit?
The CEO of Amazfit is Wang Huang, who also serves as the Founder, Board of Directors Chairman, and Chief Executive Officer. He established the company in December 2013 with the aim of designing, producing, and marketing smart wearable devices.
Wang Huang boasts an extensive background of over two decades in the technology sector, having held significant roles at renowned companies like Huawei, ZTE, and Qualcomm. Additionally, he sits on the board of directors for several other technology firms.
As an advocate for leveraging technology to enhance people’s lives, Wang Huang believes that smart wearables hold the potential to revolutionize how we monitor and manage our health and fitness.
Under his guidance, Amazfit has risen to prominence as one of the foremost global brands in the realm of smart wearables. The company’s products are available in over 90 countries and regions worldwide, a testament to its widespread influence and reach.
Where is Amazfit Headquarters?
Amazfit is headquartered in Hefei, China.
Hefei is the capital of Anhui Province and is located in the eastern part of China. It is a major economic and cultural center in the region. Hefei is also home to several universities and research institutes, making it a hub for technology and innovation.
Amazfit’s headquarters in Hefei is a state-of-the-art facility that houses the company’s research and development, design, manufacturing, and sales teams. The facility also includes a fitness center, a swimming pool, and a basketball court for employees to use.
Why did Xiaomi Invest in Amazfit?
Xiaomi’s investment in Amazfit stemmed from several strategic considerations.
- Firstly, it sought to diversify its product range beyond smartphones, venturing into domains like smart home gadgets and wearable technology. Acquiring a stake in Amazfit provided Xiaomi with a solid entry point into the burgeoning wearable device market.
- Furthermore, Xiaomi aimed to tap into Amazfit’s reservoir of technological prowess and industry expertise. As a frontrunner in the wearable device sector, Amazfit possessed valuable knowledge and innovation that Xiaomi could leverage. This facilitated Xiaomi’s ability to develop and enhance its own line of wearable devices and keep up with the trends.
- Finally, Xiaomi recognized the imperative of gaining a competitive edge amidst intensifying rivalry from formidable players like Huawei and Oppo. Investing in Amazfit afforded Xiaomi a distinct advantage in the wearable device arena, reinforcing its market position.
However, beyond these immediate motivations, Xiaomi likely discerned substantial growth potential in the wearable device market.
Projections indicate a significant upswing in this sector in the coming years, offering Xiaomi a prime opportunity to capitalize on this burgeoning market trend.
Why was the Mi Fit app renamed Zepp life?
The Mi Fit app was renamed Zepp Life in March 2022 to better reflect its wider compatibility with Amazfit smartwatches, to align with Huami’s rebranding, and to give the app a fresh start.
Huami Technology, the parent company of Amazfit, rebranded itself to Zepp Health in January 2022. The renaming of the Mi Fit app was part of a larger effort by Huami to unify its branding under the Zepp name.
The Mi Fit app was originally developed for Xiaomi smartwatches, but it was later expanded to support Amazfit smartwatches as well. The name change was meant to reflect this wider compatibility and to make the app more appealing to Amazfit users.
The Mi Fit app had also been criticized for its outdated design and its lack of new features. The renaming of the app was seen as an opportunity to give the app a fresh start and to make it more attractive to new users.
Amazfit or Xiaomi: Which One Should You Go For?
Amazfit and Xiaomi, both prominent Chinese electronics companies, have made waves in the tech market with their diverse array of offerings, ranging from smartphones to fitness trackers.
Yet, there are distinctive characteristics that set them apart.
Amazfit, a subsidiary of Zepp Health, specializes in wearable technology. Renowned for its budget-friendly smartwatches and fitness trackers, Amazfit’s lineup boasts an array of features, including GPS, heart rate monitoring, and advanced sleep tracking.
In addition, the brand extends its range to encompass sports watches and a variety of accessories.
On the other hand, Xiaomi stands as a larger conglomerate with a broader product portfolio. Beyond smartphones, Xiaomi excels in laptops, smart home devices, and more.
Noteworthy for delivering high-quality products at competitive prices, Xiaomi has carved out a significant presence in the global smartphone industry.
Here’s a concise comparison of the two brands:
|Focus||Wearable devices||Smartphones and diverse consumer electronics|
|Price range||Budget-friendly||Affordable to mid-range|
|Product quality||Commendable||High quality with an emphasis on affordability|
|Brand recognition||Prominent in the wearable tech market||Predominant in the smartphone industry|
Which brand aligns better with your preferences?
If you’re on the hunt for an economical yet feature-packed smartwatch or fitness tracker, Amazfit stands as an excellent choice. Offering a spectrum of functionalities at an attractive price point, it caters to the budget-conscious consumer.
For those in pursuit of smartphones or other consumer electronics, Xiaomi emerges as a compelling option. Esteemed for its superior quality and competitive pricing, Xiaomi’s smartphones hold a distinguished position in the global market.
The relationship between Amazfit and Xiaomi is a noteworthy aspect of the wearable tech industry.
While Amazfit operates as a brand under Huami Corporation, it’s important to highlight that Xiaomi played a significant role in its inception.
As a strategic partner, Xiaomi has supported Amazfit’s growth and integration into the global market. However, Amazfit and Xiaomi remain distinct entities, each contributing to the technological landscape in their own unique ways.
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