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What is Xiaomi Youpin?

by Jenny Xiao

Xiaomi is one of the world largest consumer electronics company and they rose to an unprecedented height within a decade. And in that decade it has constantly dominated the local Chinese market as well as going toe to toe with the major player of the west like Apple. Xiaomi not only produces Smartphones but also an array of electronic devices that range from lifestyle to sport. Xiaomi has almost 50 sub-brands including Their very own E-commerce platform – Xiaomi Youpin. Check out this “What is Xiaomi Youpin?” article for all the details.

The Xiaomi Youpin platform mostly sells Xiaomi’s ecological chain of products. This is one of Xiaomi’s new retail strategies. They’ve created a boutique life shopping platform that is targeted towards young people with high purchasing power.

What is Xiaomi Youpin?

Xiaomi Youpin is a boutique life E-commerce shopping platform that mostly sells products from Xiaomi’s ecological chain of products in addition to Xiaomi and Mijia products. However, since it’s an E-commerce site, Xiaomi does allow a few third-party brands to market and sell their products.

  • However, these third-party brands are usually part of Xiaomi’s eco-system in one way or the other. Primarily through funding. Xiaomi supports the development of these brands and helps out with the design, manufacture, sales, logistics and marketing of these products on through their Xiaomi Youpin platform.
  • Xiaomi directly or partially owns around 55 companies and they are all part of the Youpin ecosystem. While the majority are spread across different product categories, the majority fall under the smart home space. Yeelight, Aqara, ZMI, 90fun, Yunmi are some popular examples of Xiaomi’s sub-brands.

Ultimately, Xiaomi Youpin is basically a collaborative effort among all Xiaomi Sub-brands whose goal is to sell products to a young age demographic with high purchasing power.

Xiaomi Youpin Products

#1 — Xiaomi ENCHEN Razor

The Xiaomi Enchen Razor is probably the most popular Xiaomi Youpin product in the market. While most razors do the conventional job they can never really do an amazing job, can they? There’s always some stubble here or a patch there. This because the blades aren’t sharp enough or they’re just not capable of adapting to your facial contours. This is a problem that Xiaomi has managed to overcome with this Xiaomi Ecosystem product.

  • This hair clipper comes with three fantastic Japanese steel blades that are super flexible and capable of glides over the jawline. These blades are self grinding blades that keep themselves sharp and it’s super easy to clean them. There you have it, Xiaomi has already beaten most of the conventional razors just with these features
  • Now, we’ll look into what sets this device completely apart from the rest. This device is equipped with a powerful quick charging battery that lasts for about 90 minutes on a 60-minute charge. It also comes with a type-c cable which basically lets you charge it from any power bank, unlike other electric razors.
  • The Xiaomi Enchen Razor is super lightweight and portable. There are LED indicators. So, it a very convenient product.

It has an intelligent anti-overcharge and circuit protection system which basically lets you shave even while the razor is charging without electrocuting yourself. It also has a very low decibel emission so you can shave in peace.

Key Features:

  • Japanese steel blades
  • Decent Battery life
  • Anti-overcharge
  • Low Noise

#2 — Xiaomi EraClean Ultrasonic Cleaning Machine

The Xiaomi EraClean Ultrasonic Cleaning Machine is frankly an amazing product. It’s a device that cleans various items like glasses, watches, jewelry, razors, baby pacifier, and basically, anything tiny. This is super useful considering all of these things stains and become dirty over time. For example, glasses become laded with dust and oil stains on a daily basis. And whipping it with a cloth only makes it worse.

  • However, the Xiaomi Ultrasonic Cleaning Machine uses a 45000HZ High-Frequency Vibration and 360 ” Stereo Cleaning technology to effectively remove all dirt, stains, fingerprints and even odor
  • It’s extremely easy to use, you just fill it with water and the touch button on the surface of the device.

This high-frequency vibration separates the air in the water to form bubbles which expand and rupture. This rupture creates a force which continuously washes the surface of the object to a micron level, effectively removing oil, bacteria, and dust.

Key Features:

  • Cleans virtually all small objects
  • Uses ultrasonic high-frequency vibration
  • Removes stains, dust, odor among other things
  • Easy to use

#3 — Xiaomi Soocas IPX5 Waterproof Nose Eyebrow Hair Trimmer

This Xioami Youpin product has been a top selling products for the past year. The Xiaomi Soocas IPX5 Waterproof Nose Eyebrow Hair Trimmer helps eliminate unwanted hair quickly and effciently without any hassle. It’s so goo that you don’t need to go to the salon for every minimal grooming.

  • This trimmer is lightweight and portable and works with 2W from AAA batteries which perfect for trimming tiny hair. You also get a convenient carry pouch.
  • The blade is sharp and is similar to the Enchen Razor. Since it’s small it excels in removing tiny hair safely without any bleeding or bruising. The blade also has a transparent cap to keep it safe.
  • It has an interesting eco-friendly power saving mechanism. Basically, it turns off automatically if it’s not in use for around ten minutes.

The Xiaomi Soocas IPX5 Waterproof Nose Eyebrow Hair Trimmer is designed is such a way that it cannot hold dust particles. This a beautiful feature that improves the longevity of the device. Since it’s waterproof you can easily clean it without worrying about damage.

Key Features:

  • Waterproof
  • Dust-proof design
  • Eco-friendly power saving mechanism

#4 — Xiaomi Deerma Household Air Humidifier

The Xiaomi Deerma Air Humidifier is the best when it comes to size and portability. Unlike other bulky humidifiers, you can use this humidifier on countertops and desks. Its compact size lets you keep this on your bedside table. This is super useful when you have a stuffy nose. It’s one of the best Xiaomi Youpin products.

  • This Humidifier is designed to look minimalistic and elegant like the majority of the Xiaomi Youpin Products. When turned on it creates a relaxing mist. You can control the density of the mist based on your requirements.
  • It has a 5 litre capacity water tank which can be used the entire day. This humidifier is extremely easy to use as it’s equipped with a highly sensitive and responsive touch control .
  • With advanced features such as temperature monitors, timing function, and adjustable fog output it’s a truly useful product.

The Xiaomi Deerma Air Humidifier not only provides even humidification, but also is equipped with a filteration system that effectively filters out dirt, dust, and pollutants to produce cleaner, fresher air.

Key Features:

  • Filtration system
  • 5 Litre capacity
  • Responsive touch controls
  • Remarkable features

#5 — Xiaomi Jotun Judy desktop led touch control vanity mirror

This vanity mirror from Xiaomi is a absolutely fantastic and yes it’s a electronic device. How could a mirror possibly be am electronic device? Well Xiaomi has basically created a mirror that makes you look pretty every time. It’s emits the perfect light so you you can see yourself as if under a spotlight.

  • If your in the dark regarding skincare, this is the mirror for you. It can illuminate and let you see all blemishes and so you can take the necessary steps.
  • This mirror is elegantly designed with an exterior ABS shell. It also has a decent mirror surface of 232 x 162 x 2mm which is more than enough to reflect every inch of your face. This mirror is quite lightweight only weighing around 370g.
  • It has a decent battery life and you can control the mirror through the responsive touch buttons.

It has a high color LED lamp and 33 lamp beads that evenly surround the rim which simulates natural light. This makes up for the lack of light, especially at night. The intensity of light of 525lux is clearer than that of an ordinary make-up mirror

Key Features:

  • Decent Battery life
  • Simulates natural light
  • Ultra-clear surface

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